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With Danka deciding not to renew their sponsorship with Everton, the release of this shirt was delayed due to Everton needing to find a new sponsor and then getting the new sponsors name put on all the new shirts.
The new sponsor was eventually confirmed when then mobile phone company One 2 One took over from Danka in what was one of Everton's more controversial strips with the introduction of various coloured horizontal lines emblazoned across the front of the jersey.